Most podcasts for businesses (and any other podcast for that matter) include an intro and an outro to connect with listeners. The intro serves as a quick way to begin the podcast and answers "what's in it for me" for the listeners. On the other hand, the outro usually leads listeners to other relevant episodes and provides a way for the podcast to drive listeners to a next step - using a call-to-action. The primary objective of the intro and the outro is to simply entice listeners to keep going - whether it's with the current episode or whether you'd like them to check out additional episodes from the show.