Forget Customers. Focus on Value
Associated with
Christopher P Willis Christopher P Willis
10 min read
Forget Customers. Focus on Value

It's a provocative statement, but great content marketing shouldn't be built to sell your product. Sounds crazy.

 

But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value.

 

By eliminating a sales pitch, and in essence, forgetting about your target prospect for a moment, you can build content that can help a much wider audience find your company, identify with a common problem, and be smarter for reading it.

 

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock