It's a provocative statement, but great content marketing shouldn't be built to sell your product. Sounds crazy.

But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value.

By eliminating a sales pitch, and in essence, forgetting about your target prospect for a moment, you can build content that can help a much wider audience find your company, identify with a common problem, and be smarter for reading it.