When it comes to digital marketing, your website is at the center of your efforts. Paid ads, email campaigns, and search engine optimization (SEO) - are designed to attract users back to your site and convert them there. SEO is one of the most widely used and highly effective marketing strategies out there, and website ranking traffic is a crucial marker of a successful campaign.

It's highly beneficial to know how many people come to your site after finding it in search engine rankings. But how can you measure your website ranking traffic? Where can you find that information - and how can you improve it?