"Use social to build your community, then email and SMS to convert them." That strategy has worked wonders for Chelsea Branch, Founder of Kōv Essentials. In her first year, she brought in 7 figures barely using paid ads. So how'd she do it? Well, a viral TikTok video before launch didn't hurt. And since then, she's built a following of more than 240k. Now she's leaning into email and SMS to unlock even more growth in year 2. Here's her playbook.