Book Review of Unlocking the Customer Value Chain by Thales Teixeira
Book Review of Unlocking the Customer Value Chain by Thales Teixeira

Working with customers today requires speedy delivery of the product or service, but also mandates a full understanding of the customer experience itself. This ranges from how a customer discovers a brand, engages with the provider, consumes the product or service and also how the customer works through any service needs.

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