In this episode of Sunny Side Up, host Erik Blaze interviews Mary Gilbert, CMO at Folloze, who shares her expertise on navigating the new marketing landscape and ABM-driven strategies. The conversation covers the concept of agility as a prominent factor for CMOs, the importance of customer engagement as a valuable asset, and the need for a holistic and personalized approach. Mary emphasizes the shift from traditional demand generation to ABM on steroids, combining insights, targeting, and measurement. They also discuss the integration of third-party and first-party intent signals, the transition from outreach emails to a value-added engagement approach, and the significance of ABM-driven demand gen