Arrow left
Non-Profit Marketing / Convince & Convert / Videos
Why B2B Marketing Must Embrace Ninja Customers
Associated with
Jay Baer Jay Baer
Posted Jan 19, 2014 • 3 min read
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert Convince & Convert

We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person.

Other content from Convince & Convert
Explore all
How the Consumer Product Safety Commission Adds Hope to Social
Podcast Episode
How the Consumer Product Safety Commission Adds Hope to Social
Why Social Needs a Seat at the Leadership Table
Podcast Episode
Why Social Needs a Seat at the Leadership Table
Mastering Social Media ROI: Steps to Empower Your Team
Article
Mastering Social Media ROI: Steps to Empower Your Team
How an Ivy League Uses a Social-First Approach to Build Community
Podcast Episode
How an Ivy League Uses a Social-First Approach to Build Community
Explore more in Non-Profit Marketing
Explore all
Essential SEO Tools for Nonprofits
Article
Essential SEO Tools for Nonprofits
🧃
A Guide to Content Pillars for B2B Strategy
Article
A Guide to Content Pillars for B2B Strategy
Content Marketing for Entrepreneurs: Strategies for Every Budget
Article
Content Marketing for Entrepreneurs: Strategies for Every Budget
🧃
[Event Preview] GTM Partners Emerging Technology Showcase
Article
[Event Preview] GTM Partners Emerging Technology Showcase
Featured by ActiveCampaign
What is a Content Creator and How to Become One
Featured
Article
What is a Content Creator and How to Become One
ActiveCampaign Claimed ActiveCampaign