Associated with
Andrei Zinkevich
Posted May 15, 2025
•
5 min read
Building a Revenue-Driving ABM Engine: What Actually Works
We sat down with Andrei Zinkevich of FullFunnel.io, an expert in building ABM programs s for companies with long sales cycles and high contract values, to talk through what ABM is supposed to be, and why so many teams get stuck trying to operationalize it.
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