Expanding revenue from existing accounts should be easier than new business growth...right? Unfortunately this doesn't take into account how customer-focused reps are stretched between resolving issues and maintaining current customer relationships - and how sales aren't encouraged to join the customer journey for the long term.
Our fantastic speakers, Frank Burns and Scott Logan (Kronologic), along with Nipul Chokshi (Atrium), dive into evergreen strategies designed to target your existing customers better, using the tools and the people you have.

Discussion topics
Learn new cross-sell/upsell strategies used by companies from various industries
Discover how to set triggers & automate your campaigns to drive customer pipeline/revenue at scale
Understand the nuances of improving revenue forecasts + pipeline to maximize your account expansion pipeline