Driving Results with ABM and Intent Data [Ep. 83]
Associated with
Howard Brown Howard Brown
Kamil Rextin Kamil Rextin
Alastair Woolcock Alastair Woolcock
Driving Results with ABM and Intent Data [Ep. 83]

Alastair welcomes back Kamil Rextin (Founder & General Manager at 42 Agency) to discuss how to use intent data, attribution data, and ABM technologies throughout the lifecycle. They also discuss how to align various teams around ABM motions using low-tech approaches and other methods to personalize the customer experience.