Changing Nature of Customer Relationship Management in a Mobile-First World
Posted Aug 11, 2021 1 min read
Changing Nature of Customer Relationship Management in a Mobile-First World

On this panel of #GROWTH Mixer Singapore, we have -
Juliana Chua, Head - Digital Transformation, NTUC Income
Luc Wong-Lun-Hing, Head of E-commerce Singapore, FrieslandCampina
Elena Mirandola, Managing Director, South East Asia & Australia, Artefact
Jay Komuda, Experience Design Director, Tigerspike
Scott Tan, Head - CRM, ShopBack

The panelists discuss the changing customer behavior and the challenge for product owners and marketers to collect large volumes of customer data across all touchpoints. Also, how creating a unified customer profile view can help in seamless engagement across channels.