Successful marketing teams know they need a solid strategy around strategic, first- and second-tiered campaigns (e.g. new product launches) and perhaps even for evergreen communications. But what happens when market forces pressure your team to produce high quality, quick-strike content at an accelerated pace? If you're not planning in a platform that keeps your team in lock-step, it is nearly impossible to ensure messaging stays on brand with the real-time context to avoid disaster.