In the ever-evolving marketplace of B2B technology, right now Google is the top resource for buyers and is still the number one place to start product research. With search engine results pages (SERPs) acting as the gateway to discovery, vendors must prioritize their online presence to stay competitive. But the world is rapidly changing. According to a recent SparkToro x Datos report, AI-driven search experiences are increasingly relying on content that already performs well in traditional search engine results pages (SERPs). A strong presence on TrustRadius can help vendors improve discoverability in both classic search and AI-powered results.