Associated with
John A. Steinert
Posted Jul 11, 2023
•
11 min read
3 Ways to Maximize Lead Gen Potential by Working From the "Outside In"
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks:
-A combination of titles associated with past closed/won deals
-Firmographic and demographic profiles of companies and
personas who they think should be buyers
-And various hypotheticals offered by interested internal
constituencies.
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