Product-led growth is all the rage now. But when we at Avoma were talking about PLG years ago and implemented it along a sales-driven growth motion, most companies believed that it was an either-or choice. When we started raising capital for Avoma in 2018, almost all investors we talked to didn't like our stand on adopting PLG and SLG at the same time. Many of them rejected us because they insisted we should pick one growth motion and run with it. But here's how we built our growth motion.