How Product Marketing and Product Management Should Collaborate in Today's Tech World
4 min read
How Product Marketing and Product Management Should Collaborate in Today's Tech World

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don't have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams.

But even when companies do have these functions, it isn't enough to just check the box. Aligning objectives of product marketing and product management can give companies a competitive advantage. So what exactly are the responsibilities for these two disciplines?

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