This is a challenging time for marketing departments everywhere. The pandemic brought in-person events to a screeching halt, which was especially jarring for B2B teams that rely on tradeshows and conferences to generate leads. There was a huge shift to digital channels. There were marketing budget cuts at many companies. At the same time, investment in martech spiked.
The industry is seeing a rapid evolution and marketers are looking for insights as to what is next. They are seeking out data for answers, and more marketers are adopting agile methodologies to increase resilience.
All the changes in the space make leadership more important than ever. But what separates the good marketing leaders from the greats as they navigate the evolving landscape? Here are three traits great marketing leaders share.