The Content Marketer's Dilemma: Business Goals Versus Marketing Strategy
Associated with
David Ly Khim David Ly Khim
Tommy Walker Tommy Walker
Posted Nov 15, 2021 10 min read
The Content Marketer's Dilemma: Business Goals Versus Marketing Strategy

What type of goals should content marketers be held accountable to?   This is a tricky question, as business goals and content marketing goals