Why Finance Needs to Delight the Customer (and How to Start)
Why Finance Needs to Delight the Customer (and How to Start)

When Dropbox announced its intention in January 2019 to acquire the start-up HelloSign, it was the company's largest known acquisition to date. Along with its e-signature and workflow technology, HelloSign brought with it 80,000 existing customers.

Onboarding a new business is no easy feat. But Dropbox keeps customer focus at the center of business operations, according to Eoin Donohoe, International Controller at Dropbox, a leading global collaboration platform that's transforming the way people and teams work together.

With any business change such as an acquisition, Donohoe says, "We think about our internal and external customers and ask, 'How do we make this as easy as possible for the customer? How do we provide a best-in-class service to facilitate the business onboarding process?'"

"At the same time, we think about our employees who are managing the business onboarding process, to identify how we make it as easy as possible for them to complete their role in an efficient, enjoyable and productive manner."

Recent research from the Association of International Certified Professional Accountants and Oracle found that digital finance leaders share this relentless customer focus. The survey of 700 global finance leaders found that the most successful organizations employ an agile operating model based on three pillars: Operational Excellence, Digital Intelligence, and Business Influence

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