In an article I posted about my 2016 predictions for the cloud, I talked about change. Change is critical to any business' long-term success. But how can we make smart changes? We all know that there are costs to any change-those are usually transparent. Measuring the benefits from change, however, can be more challenging. And like most challenging things, it is also more rewarding. Striving for those benefits is the only way for true innovation to take place. Our customer Brandt is one such innovator, and has the numbers to show for it.