In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications.

Tune in to hear:

- Why Tim think Marketing Ops should be a senior/VP level role.
- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops.
- What Tim means when he says Marketing Ops is not a "role."