Email personalization is the key to scoring more conversions for your ecommerce business. Whether promoting a new product or following up on an abandoned cart, personalizing your conversations with your consumers could win you more engagement for your store.

In fact, according to experts at Dynamic Yield, 71% of consumers argue that they are twice as likely to open and read branded emails that are personalized to their tastes and preferences.

Better still, for ecommerce emails with a conversion call-to-action, personalized approaches convert a whopping 202% better than a default template.