4 Ways Consumers Show Their Love for Retailers and Brands
4 Ways Consumers Show Their Love for Retailers and Brands

Winning customer loyalty is an ongoing quest that retailers have been on for decades. Customer loyalty programs, offering consumers rewards points, cashback, giveaways and discounts form the cornerstone of so many retailers' business strategies. But how much is a loyalty card member worth? Do consumers and retailers share a similar mindset when it comes to assessing what loyalty means?

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