Historically, integrations between hospitality technology providers were often cumbersome and costly. The lack of integrations and poor support served as key points of friction. Some vendors put up "integration moats, which, in turn, made it difficult to connect with other vendors. It also took a long time to complete integrations, resulting in costly integration fees.

Luckily, over the past few years, technology providers have created faster, less expensive, and easier integration capabilities. Powered by APIs, cloud-based providers are setting a new standard for hospitality.