Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles
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Rebecca Koenig Rebecca Koenig
7 min read
Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles

Alabaster is updating the centuries-old religious text for the Instagram age. Hundreds of other books are ready for their own hip makeovers.

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