In a world with so much technology and so little time, it's easy to get swept up in surface-level content trends and vanity metrics. Joining us today is VP of Insight Partners, former Analyst at Forrester, and all-around content operations guru, Nick Barber. In this episode, Nick discusses the value of storytelling fundamentals and how to understand what customers want by asking four simple questions. With the right information, marketers can produce data-driven stories tailored to their audience. This is one you won't want to miss!