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‎Banking on Experience: Episode 73: Survival of the CU: Adapting Your Member Experience in a Changing World on Apple Podcasts
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James Gilbert Claimed James Gilbert
Lauren Culp Lauren Culp
‎Banking on Experience: Episode 73: Survival of the CU: Adapting Your Member Experience in a Changing World on Apple Podcasts
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‎Show Banking on Experience, Ep Episode 73: Survival of the CU: Adapting Your Member Experience in a Changing World - Sep 13, 2021

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Optimizing your marketing campaigns to drive more leads seems like a winning strategy, but it's leading you astray. Powering up lead volume doesn't cut it in today's economy where CEOs and CFOs are pushing marketing teams to connect investment to revenue directly and sustainable profit rules the strategic landscape.
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