1 min read
Why the ad industry is freaking out, but you don't need to.
Did you know that digital ad blocking software will cost online advertisers nearly $22 billion in advertising revenue this year? How about the fact that US ad blocking grew by 48% in the last 12 months and is now being used by over 45 million people? According to a recent study by Adobe and Paige Fair ad blocking is becoming more of a pressing issue for online advertisers.
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