The modern content creator wears a dozen different hats.

As a creator, you're likely the one responsible for planning, creating, and promoting your content. Even if you have clients you create for, each day is filled with creating unique messaging, whether that be in the form of writing, video, or otherwise, and plenty of forward-looking planning that touches on all the right topics. This is no easy feat.

Content creators never stop creating. Building your own brand or helping a client build theirs is challenging and demands you keep up-to-date with marketing trends. You're required to differentiate yourself and ask yourself what makes you stand out from the crowd. To be a great creator, you'll need to build a brand identity, choose one or a few mediums to focus on, and continuously update and optimize your content.
In this article, we'll discuss how to market yourself as a content creator and eight steps that'll give you a solid launchpad so you can get after it and find success.