Search intent can be boiled down to a single question: why? Whenever you start
thinking about the type of content you're going to create for a certain topic,
"why?" is the most important question you can ask.

Not just why you're creating the content, but why your reader needs it, why it's
valuable, and why someone is searching for it. Understanding the answers to
those questions is what differentiates great content from everything else.

While often overlooked during traditional keyword researc