Tip of the week 68: The specifics of double opt-in method
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Aravindhan S Aravindhan S
Tip of the week 68: The specifics of double opt-in method

While configuring your signup form, you have probably seen your software saying, "By default, this signup form is double opt-in enabled." This is because the makers believe that double opt-in has deep-rooted benefits for your email deliverability (read: inbox placement). So in this tip-of-the-week edition, I'm going to share an use case (for double opt-in) that nullifies an otherwise serious problem.

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