As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered. There are steps you can take to safeguard your growth efforts, while maintaining policy compliance: