Posted Feb 27, 2023
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2 min read
MediaRadar's Recession-Ready Weekly Advertising Overview: Automotive, Media & Entertainment, and Tech Increase Ad Spend
Advertisers within key Services categories saw a 25% WoW decrease. Health & fitness Services, like gyms and weight loss programs, were down over 30% WoW reducing ad spend to less than $15mm this week. Medical & Dental Services also reduced ad spend by nearly 40% WoW to less than $11.5mm. Separately, professional associations' ad investment declined 45%+ WoW. Some top contributions to the decrease included medical & nursing associations, racing associations, and senior associations.
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