Associated with
Ronnie Gomez
Posted Dec 6, 2023
•
12 min read
How B2B influencer marketing will grow your brand
Every member of a procurement team is more than just a professional-they're people. Parents, pickleball players, podcast enthusiasts-and those are just the P's. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing.
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