How to Determine Search Intent
Associated with
Sidra Condron Sidra Condron
Posted Jan 29, 2021 14 min read
How to Determine Search Intent

Even with the best marketing magic, we can't read minds. (It only seems that way
at times.) That's because content marketers are doing their best to determine
search intent in what they create.

Search intent analysis is the art of understanding the people behind a Google
search. Who are they? What do they want? Why are they searching for this
keyword?

If you can determine search intent, it helps you deliver content that searchers
want. This, in turn, helps us grow our audience and improve your