How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer's Transformational...
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Tara-Nicholle Kirke Tara-Nicholle Kirke
How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer's Transformational...

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your...