In the fourth episode of the Midnight Madness series, Brian Dicky, a senior client strategist at Postcript, introduces Joanne Coffee, the retention Marketing Manager for Jones Ro Beauty and a freelance consultant for SMS, email, and quiz building. Joanne is hailed as an innovator in the SMS space, known for her unique approach to utilizing SMS for marketing purposes. The webinar promises to delve into advanced automation tactics inspired by Jones Road's strategies, with bonus content to be provided to attendees afterward. Winners of the giveaway, featuring Postscript swag, will be announced during the webinar. Brian then invites Joanne to share her e-commerce journey.