Carey K. Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University.

Broadly, Professor Morewedge's research examines psychological biases in judgment and decision making. He identifies their causes, consequences, and develops interventions to mitigate them. Through this lens, it explores two substantive areas. The first is on psychological determinants of value in its many forms, including utility, money, choices, and consummatory behavior. A more recent second focus is on psychological barriers to the adoption of new technologies, such as digital goods and artificial intelligence.