Cognitive Marketing Series: Prospect Theory and Endowment Effect
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Posted Jan 21, 2022 33 min read
Cognitive Marketing Series: Prospect Theory and Endowment Effect
Lev Claimed Lev

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference.

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