How a crowd-funded watch company grew into a $100 million brand
Associated with
Jake Kassan Jake Kassan
Lily E. Lee Lily E. Lee
Kramer LaPlante Kramer LaPlante
Matt Komo Matt Komo
4 min read
How a crowd-funded watch company grew into a $100 million brand

Jake Kassan and Kramer LaPlante were broke college kids. Prompted by an entrepreneurial mindset, the two 19-year-olds saw an opportunity to disrupt the watch industry.