Associated with
Trinity Nguyen
Allyson Havener
Posted Feb 5, 2024
•
3 min read
Engaging Risk-Averse Buyers and Winning Over the C-Suite
Trinity Nguyen, VP of Marketing at UserGems, and Allyson Havener, VP of Marketing at TrustRadius, discuss the latest B2B buying trends, how to engage risk-averse buyers, and winning over the C-Suite.
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