As human beings, we are by nature, visual creatures. That's why social media platforms such as Instagram, Pinterest and Snapchat are so popular and successful–people like to be told a story through imagery.

On a platform such as Facebook, where visuals may be less prominent, as people tend to post text along with their images, it's more important to post visual content that isn't just visually pleasing, but captures the attention of your audience.

When it comes to creating engaging ads for social media, marketers and graphic designers take into account 10 characteristics that are effective enough to draw customers in and eventually inspire them to make a conversion.