Economic uncertainty and rising prices have killed the "what the heck" purchase, with shoppers clipping coupons again, buying generic brands, and making multiple store trips to hunt for deals. Companies from Chipotle to P&G are watching customers trade down to cheaper options while families cut expenses by 60-70%. So what are the details here and which companies are thriving off of this climate? Plus: Spotify increases prices and Uber Eats is using new AI tools.

Join our hosts Jon Weigell and Mark Dent as they take you through our most interesting stories of the day.