What insights could a college dropout turned growth marketer have to give about marketing?

Turns out, quite a lot.

Ryan Boswell drops by the studio to talk to Daniel about the lessons he's learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme?

If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them- it can't just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product.