This week, we catch up with Rachel Go, who works with b2b ecommerce companies to build out their content marketing strategies. She's also acted as a fractional marketing director for many of the top names in the SaaS and ecommerce space.

We talk all things content: the good, bad and ugly and how to develop an effective strategy that works for your ecommerce business. She even gives us some really valuable insights on how to overcome creativity blocks to ensure you're always able to crank out content that's going to drive engagement and ultimately revenue.