What happens when a full-time growth marketer builds a thriving consultancy on the side?

Sheri Otto, Founder and CEO of Growth Lane Strategies, joins Nicole to share her nonlinear path-from HubSpot to launching her own boutique firm. She talks about balancing motherhood, marketing, and momentum along the way. In this conversation, Sheri breaks down how behavioral science, neural coupling, and her love of templates drive demand gen. She also explains why storytelling might just be your most powerful sales tool.