There are a lot of reasons you might choose the colors you do when designing a website. Your brand colors, content, offers, and calls-to-action all demand attention. Your color choices can help visitors prioritize all that information and guide them to the most important parts of each web page. But what about users who can't see color or those who can't distinguish color at all?

When your website relies heavily on color, it's difficult or even impossible for some visitors with color blindness and color vision deficiency (CVD) to parse the information on it. Color accessibility helps lower or remove the barrier to entry for those users. Here's what you need to know about color accessibility and why you should make it part of your website for everyone.