Sensor Tower's Audience Insights product shows that Merge Gardens users engaged frequently with YouTube in 4Q23. Although YouTube heavily appeals to Merge Gardens users, it appears that Pixel United is seeing materially less impressions on the platform than it is with other platforms, suggesting that YouTube is either underpenetrated from an ad investment perspective, or that the network is underperforming. Alternatively, Playrix's Gardenscapes is seeing a higher share of impressions come from YouTube at roughly 14% (vs 9% for Merge Gardens) while also displaying a high degree of overlapping usage on YouTube.