Given the complexity of video as a media format, capturing meaningful insights becomes harder, especially when trying to identify something as nuanced as audience sentiment.
Thankfully, the next wave of sophisticated analytics tools is poised to give social media marketers the superpowers to succeed in today's landscape. When paired with competitive benchmarking, CRM tools to tap into creators and fan communities, and the ability to integrate with a host of 3rd-party apps for everything from commerce to CX, these social marketing ecosystems will become an indispensable part of every CMO's budget moving forward.