In this episode of Content Logistics, host Camille Trent talks with Jeremy Moser, CEO of uSERP, about the importance of off-page SEO work and investing in it. They discuss link building, SEO tools, and which activities are most effective. Jeremy emphasizes the importance of relationships in off-page SEO work, stating that building relationships with blog owners, site owners, and journalists can have the biggest impact over time. He also highlights the importance of unique data in attracting high-quality backlinks. According to Jeremy, good content is just the basics, so people can at least consider you. However, it should be distributed and promoted so it can reach your audience. He suggests sourcing expert quotes when conducting studies, as this not only adds value to your piece but also provides a built-in distribution network. Jeremy also shares useful SEO tools like Ahrefs or Semrush for those starting with SEO and advises against starting with a lot of cold emails.